One of my favorite authors, Seth Godin, had a post in September entitled "Probably not stupid" in which he proposes that:Your difficult boss, customer, prospect, voter, student... probably not stupid, probably just uninformed. There's a huge difference.
Every person makes decisions based on their worldview and the data at hand. If two people have the same worldview and the same data, they'll make the same decision, every time (unless they're stupid.)So, there are plenty of times where a lack of information leads to a bad decision. Plenty of times where an out of sync worldview leads to an out of sync decision.
I think this is a critical distinction to remember as we work with the boating public - we need to make our educational messages compelling enough that we change thier worldview in addition to making boating safety education information available. I think the most powerful way to do this is to make the message personal, tell people what we've seen and how they can prevent themselves from getting into a dangerous situation.
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